
Louis Byrne: International, celebrity hairstylist.
“I have always been drawn to subculture, it is where I feel most at home and inspired.”
Louis is an international hair stylist who has worked on catwalk shows for Louis Vuitton, Dior, Chanel, Balenciaga and Alexander McQueen, editorials for Vogue, Harpers Bazaar and L’Official, campaigns for Net-a-Porter to Nike, and as the personal stylist for Emma Willis, Ellie Goulding Vicky McClure many more actors, models, and musicians.
However, the journey to reach these heights wasn’t always plain sailing.
Riding on a rollercoaster of working hard, playing hard and fast living to avoid facing his demons, culminated in a debilitating accident in 2018 when Louis broke his leg in 3 places.
Forced to pause and take stock of his situation, Louis began a process of looking inward to face up to issues including the trauma and loss he had been plagued with since childhood, destructive behavioural traits and addiction that had affected him and those close to him deeply.


“I wanted to meet people from all walks of life, connect and bond through honest communication, get an insight into their personalities, their individual journeys, and create beautiful work I could be proud of. I wanted the work to be collaborative and feel authentic, empowering and inspirational”.
Through a process of understanding, acceptance, sobriety and self-care, Louis realised that change is possible and began to heal physically and emotionally. The positive mantras he replayed over in his head each began with I Can…, I Am… and I Will…
With an unfaltering passion for his career, Louis focused his love for the art and expression of hair styling and considered the power of the connection between stylist and client. He realised the empowering and transformative effect this combination can have which goes beyond appearance alone, and this laid the foundation for the project.
“I wanted to meet people from all walks of life, connect and bond through honest communication, get an insight into their personalities, their individual journeys, and create beautiful work I could be proud of. I wanted the work to be collaborative and feel authentic, empowering and inspirational”.
Through a process of understanding, acceptance, sobriety and self-care, Louis realised that change is possible and began to heal physically and emotionally. The positive mantras he replayed over in his head each began with I Can…, I Am… and I Will…
With an unfaltering passion for his career, Louis focused his love for the art and expression of hair styling and considered the power of the connection between stylist and client. He realised the empowering and transformative effect this combination can have which goes beyond appearance alone, and this laid the foundation for the project.

“My opinion is that everyone through self-discovery can regenerate their unique skill, creativity and wellness and thrive as a motivated, educated and inspired professional”
Everyone has their own story to tell, and their own versions of the positive mantras beginning I Can, I Am and I Will. The project connects creativity to wellness, with a driving force of positivity.


“Encompassing all age, gender, race and orientation, in a project of love. To me that’s true beauty.”
The first element of the project is Portraits, the first phase of which is showcased on this site. These images feature an array of unique individuals, from celebrities to people discovered from street castings in London, Lisbon and Ibiza. Louis has styled each one editorially and mindfully: each image celebrates the subject’s personality and innate style to feel completely authentic. Each person gives their answers to I Can, I Am and I Will, an insight into their own individual journeys.
“Encompassing all age, gender, race and orientation, in a project of love. To me that’s true beauty.”
The first element of the project is Portraits, the first phase of which is showcased on this site. These images feature an array of unique individuals, from celebrities to people discovered from street castings in London, Lisbon and Ibiza. Louis has styled each one editorially and mindfully: each image celebrates the subject’s personality and innate style to feel completely authentic. Each person gives their answers to I Can, I Am and I Will, an insight into their own individual journeys.
